Author: Erik Guilfoyle

post-image
Feb, 7 2026

Soft Pull vs. Hard Pull: What You Need to Know About Credit Checks in Online Lending

Learn the real difference between soft and hard credit pulls in online lending, how they affect your credit score, and how to protect yourself from unnecessary damage. Essential for anyone applying for loans or credit cards online.
post-image
Feb, 3 2026

Emergency Fund Target Setting: Fixed Amount vs Multiple of Expenses

Learn how to set the right emergency fund target - whether you should save a fixed amount like $1,000 or calculate 3-6 months of expenses. The data-backed hybrid method that actually works.
post-image
Dec, 23 2025

Call Options: How to Buy the Right to Purchase Stock at a Fixed Price

Call options give you the right to buy stock at a fixed price before expiration. Learn how they work, why they’re powerful, and how to avoid the common mistakes that cost most traders their money.
post-image
Dec, 18 2025

Eventual Consistency in Ledgers: Design Patterns for Scalable Financial Systems

Eventual consistency in financial ledgers enables high-scale, resilient systems by allowing temporary balance discrepancies that resolve automatically. Learn how design patterns like CRDTs, read-your-writes, and reconciliation queues make it safe for fintech applications.
post-image
Dec, 6 2025

Rebalancing Your Portfolio After Marriage, Inheritance, or Job Loss

Learn how to rebalance your portfolio after marriage, inheritance, or job loss with clear, data-backed steps that protect your wealth and align your investments with your new life stage.
post-image
Dec, 5 2025

Marketing Compliance: How to Legally Use Claims, APRs, and Testimonials in 2025

Learn how to legally use claims, APRs, and testimonials in 2025 under FTC, SEC, and CFPB rules. Avoid fines, build trust, and stay compliant with real-world examples and actionable steps.
post-image
Nov, 28 2025

Surprise and Delight Credits: How Unexpected Gestures Build Lasting Brand Love

Surprise and delight marketing builds lasting brand love by creating unexpected, personalized moments that turn customers into advocates. Learn how small, authentic gestures outperform loyalty programs and drive 3x higher lifetime value.
post-image
Nov, 25 2025

Embedded Finance Use Cases: Real-World Applications in 2025

Embedded finance is transforming everyday apps into financial hubs. From Shopify’s instant loans to Klarna’s buy-now-pay-later, see how real businesses and consumers are using embedded payments, lending, and banking in 2025.
post-image
Nov, 14 2025

Chaos Engineering in Fintech: Testing Failure Scenarios to Prevent Outages

Chaos engineering helps fintech companies prevent outages by intentionally breaking systems in controlled ways. Learn how top banks use failure testing to build resilience, reduce downtime, and meet strict regulatory standards.
post-image
Nov, 13 2025

Naked Options Risk: Why Brokers Require Level Approvals

Naked options carry unlimited risk, which is why brokers require high-level approval and large account balances. Learn why this strategy is restricted, how margin requirements work, and what safer alternatives exist.
post-image
Nov, 11 2025

Advisor Communication Cadence: How Meetings, Reports, and Alerts Build Client Trust

Financial advisors who use structured communication cadences-regular meetings, personalized reports, and timely alerts-retain 89% of clients. Learn how to build a system that builds trust, reduces attrition, and outperforms robo-advisors.
post-image
Nov, 6 2025

Limited-Time Robo Promotions: Bonuses and Fine Print Explained

Robo-advisor bonuses look like free money, but they come with strict rules that trap new investors. Learn how to spot the real value - and avoid the hidden costs.